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For Mischievous Mogs & Playful Purrs...

We have a shiny NEW Purr & Meow! With 13 irresistible recipes crafted around your cat's needs, there’s something for every feed, breed & need. They’ll feel like the cat that got the cream.

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Sam's favourite Purr & Meow picks deliver all the nutrition and irresistible taste his cats need to keep them happy, healthy and up to no good.

Real Ingredients for Real Food

Our complete, grain-free cat food has no added nasties, no added sugar and no junk. Instead, it's packed with high-quality proteins and nutritious superfoods to help ensure your cat lives a healthy & happy life. From irresistible dry food to succulent wet food and treats, Purr & Meow cat food uses natural ingredients to provide optimal nutrition for every life stage.

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  • Superfoods

    Support everyday vitality with our Superfoods range. Carefully selected, feel-good ingredients help provide energy and support overall wellbeing, keeping cats healthy and happy through every stage of life.

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  • Primal

    Ignite their wild side with our Primal range. Packed with natural animal proteins and superfoods, our Primal cat food helps fuel energy, support lean muscle maintenance, and build strong, healthy bodies.

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Frequently Asked Questions

Curious about our food, subscriptions, or how to get started? Then check out our most asked questions here.
What's special about Purr & Meow?

At Purr & Meow we have a few fundamental philosophies: Ingredients shouldn’t be hidden- check your labels! The Big Pet Food brands sell cat food pouches that list Meat & Animal Derivatives. You wouldn’t buy a chicken breast that’s 4% Chicken, so why give it to your cat? Cat food should never ever have sugar in! Big Pet Food brands add sugar to their pouches to improve the appearance. We put pet health first so we’ll never add sugar to your cat’s food.

What age can I feed my cat Purr & Meow?

This food is tailored to adult cats 1+. It is still suitable to be fed to cats over 7 years old. If your cat is 7 years+ or a senior cat, cats require less energy as they become more sedentary so you may want to lessen your daily feed so that the cat does not gain weight. This food is not recommended for kittens less than 1 year and they need a specific kitten diet which is higher in protein and fat levels.

Do indoor cats need different food than outdoor cats?

Indoor cats are generally less active and may require fewer calories to help maintain a healthy weight. Choosing the right food depends on your cat's lifestyle and body condition. Our Purr & Meow indoor formulas also contain calming ingredients to help them lead a chilled indoor lifestyle.

When should I switch from kitten food to adult food?

Most cats can transition to adult Purr & Meow food at around 12 months of age. Your vet can advise if you're unsure.

How do I transition my cat to a new food?

Switch gradually over 8 days to minimise digestive upset. Start by mixing a small amount of the new food with the current food and slowly increase the proportion each day until your cat is eating only the new diet. If your cat develops vomiting, diarrhoea, or refuses to eat, slow the transition or seek veterinary advice.

What is a healthy weight for a cat?

The right weight depends on several factors, including your cat’s length, height and muscle mass. Aim for a body condition score of 4 or 5 out of 9.

What happens if a cat gets too overweight?

Obesity in cats can put a strain on various areas of their health including their hearts and joints, and it also increases the risk of other medical conditions like cancer, arthritis, and diabetes.