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This Primal cat food is made with 80% Salmon, Turkey, Herring, Beef, and Chicken - providing big flavour for an ancestral-style recipe. With superfoods too, it includes everything your feline friend needs for growth, strength, and overall health.
High In Protein
Grain-Free
80% Salmon, Turkey, Herring, Beef, and Chicken
From sofa puss to jungle cat
An ancestral-style food for pride-leading purr & meows. This complete, high-protein recipe is crafted with naturally nutritious ingredients of 80% natural animal sources, with added superfoods too.
80% Salmon, Turkey, Herring, Beef, and Chicken make this recipe fabulously flavoursome - made with the natural ingredients nature intended. Salmon & Herring have been carefully chosen as easily digestible proteins, while other sources bring their own nutrient profile to fuel energy, support growth, and maintain a strong, healthy body.
Other natural ingredients include:
- Linseed & Salmon Oil which are naturally rich in omega 3 for healthy skin & coat.
- Mojave Yucca with natural compounds that help reduce stool odour and support a balanced digestive system.
- Cranberry, Raspberry & Blueberry as natural sources of antioxidants to support vitality.
- Glucosamine & Chondroitin as clinically recognised compounds to help maintain cartilage health and joint flexibility.
- Prebiotics to nourish beneficial gut bacteria, supporting optimal digestive health and nutrient absorption.
Think all the flavour and variety of a raw-inspired menu, with the convenience of dry food.
This meal is grain-free.
A complete food for cats. Suitable for adults, including neutered cats.
Composition: Fresh Salmon (26 %), Fresh Turkey (18 %), Herring Protein (14 %), Turkey Protein (12 %), Sweet Potato (9 %), Chickpeas (5.5 %), Beef Fat (5.5 %), Hydrolysed Chicken Liver (3 %), Dried Apple Pulp (1 %), Salmon Oil (1.5 %), Linseed (1 %), Nutritional Yeast (Saccharomyces cerevisiae, 1 %), Potassium Chloride (1 %), Sodium Chloride (1 %), Glucosamine (0.02 %), Chondroitin Sulphate (0.015 %), Psyllium Husk and Seeds (0.015 %), Mannan-oligosaccharides (0.013 %), Fructo-oligosaccharides (0.011 %), Mojave Yucca (0.007 %), Dried Cranberry (0.0012 %), Dried Raspberry (0.0012 %), Dried Blueberry (0.0011 %), Dried Rosemary (0.0005 %), Dried Thyme (0.0005 %), Dried Ascophyllum nodosum (0.0005 %).
Nutritional Additives (per kg): Vitamin A (3a672a) 20,000 IU, Vitamin D3 (3a671) 920 IU, Vitamin E (3a700) 720 mg, Vitamin C (3a312) 310 mg, Taurine (3a370) 2,500 mg, Choline Chloride (3a890) 4,200 mg, L-Carnitine (3a910) 56 mg, Niacinamide (3a315) 45 mg, Biotin (3a880) 1.6 mg, Zinc (3b612) 98 mg, Iron (3b107) 40 mg, Manganese (3b505) 48 mg, Potassium Iodide (3b201) 3.2 mg, Copper (3b407) 7.5 mg, L-Methionine (3c305) 5,000 mg.
Technological Additives (per kg): Tocopherol Extracts from Vegetable Oil (1b306(i)), Ascorbyl Palmitate (1b304).
Analytical Constituents: Crude Protein 36 %, Crude Fat 16 %, Crude Fibre 1.9 %, Crude Ash 9.0 %, Moisture 10 %, Calcium 1.1 %, Phosphorus 0.8 %, Sodium 1.0 %, Magnesium 0.1 %, Omega-3 0.8 %, Omega-6 3.4 %.
Metabolisable Energy: 3,806 kcal/kg
*As our food is made where grains may be present, there’s a tiny chance that some may have snuck in. We do everything in our power to prevent this.
Ingredients listed as 'fresh' may have been carefully frozen prior to cooking to maintain optimal quality and safety.
Feed dry or slightly moistened. The quantities in the feeding table are meant as a rough guide. The correct amount of food will depend on your cat's level of activity, breed, age, and if they’re overweight or underweight. For a kitten feeding guide please refer to our website. If you’re changing your cat's food, we recommend you introduce the new food gradually over 7 days. Fresh drinking water should be available at all times.
CAT SIZE | AMOUNT PER DAY |
SMALL CATS (1-3 kg) | 45 - 65 g/day |
MEDIUM CATS (3-5 kg) | 65 - 80 g/day |
LARGE CATS (5-7 kg) | 80 - 95 g/day |
GIANT CATS (7 kg+) | 95+ g/day |
For best before date see package. Keep in a dry and cool place away from direct sunlight. Reseal after opening. For feline use only.
FREE Standard UK Delivery with orders over £39.99+
Standard UK Delivery (1-4 working days) only £1.99 when spending £9.99 or less
Standard UK Delivery (1-4 working days) only £2.49 when spending £10.00-£19.99
Standard UK Delivery (1-4 working days) only £4.99 when spending £20.00–£39.98
Delivery usually next day but can be up to 4 days. Delivered 7 days a week (ex Bank Hols).
Fully Tracked with DPD in carbon neutral vans, to help the planet as well as get your pooch goodies to you speedily.
We are not currently delivering outside of the UK but sign up to our newsletter to find out when we do.
"They gulped these down! Out of all the different dry food they have had they have been most excited about this one! They love the salmon and cleaned their bowls!"
"We’ve been trying Purr & Meow for a few weeks now and it’s gone down so well. The cats get excited every time the food comes out, they’ve been enjoying both the wet and dry food, and it’s been an easy switch for us. Happy cats, clean bowls and great poos, exactly what you want."
"Purr & Meow is a huge hit with my cats. They come running as soon as I rattle the bag and meow away until it's in their bowls!"
Carefully chosen goodness, for your peace of mind.
Grain free 
Joint support 
Healthy digestion 
Easily digestible protein sources
Salmon & Herring are easily digestible proteins which support lean muscles and overall vitality. Rich in omega-3 fatty acids, they help keep skin healthy and coats shiny, while being gentle on your cat’s digestive system. A tasty, nourishing choice that’s as kind to tummies as it is to tastebuds.
Rich in omega 3 for healthy skin & coat
Linseed & Salmon Oil deliver a rich source of omega-3 fatty acids, essential for maintaining healthy skin, a glossy coat, and overall wellbeing. Easily digestible and gentle on sensitive tummies, this nourishing combination also supports heart and joint health, helping your cat stay active, happy, and thriving every day.
Contribute to joint health & mobility
A joint-loving duo that helps support healthy cartilage, flexibility, and everyday mobility. Glucosamine and Chondroitin work together to help keep joints comfortable and moving smoothly, making them ideal for active pets and growing bodies.
Naturally rich in plant compounds, Mojave Yucca helps support healthy digestion while reducing unpleasant stool odours - making litter trays and garden patrols a little easier on the nose. A simple but mighty ingredient that helps keep things fresher behind the scenes.
Source of antioxidants to support vitality
Cranberry, Raspberry & Blueberry are a trio of antioxidant-rich berries that support your cat’s natural defenses and overall wellbeing. Packed with vitamins and easily digestible nutrients, these berries help protect cells from oxidative stress, support urinary tract health, and contribute to a strong immune system.
Support beneficial gut bacteria for digestion
Prebiotics are non-digestible fibres that act as fuel for good gut bacteria, selectively stimulating their growth. By nourishing these microbes, Prebiotics help support a balanced gut microbiome, which is linked to improved digestion, enhanced nutrient absorption, and a stronger immune response.
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Current price: £19.49
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At Purr & Meow we have a few fundamental philosophies: Ingredients shouldn’t be hidden- check your labels! The Big Pet Food brands sell cat food pouches that list Meat & Animal Derivatives. You wouldn’t buy a chicken breast that’s 4% Chicken, so why give it to your cat? Cat food should never ever have sugar in! Big Pet Food brands add sugar to their pouches to improve the appearance. We put pet health first so we’ll never add sugar to your cat’s food.
Not currently. The pet food industry uses by product from the human food chain- that means as an industry we don’t farm any protein sources directly. As there currently isn’t enough demand in human food for organic meat, the majority of by product available to the pet food industry isn’t organic currently.
Absolutely! Cats are carnivores and can find grain hard to digest, we focus on high quality protein sources rather than fillers and any hidden ingredients.
The dry food packaging isn’t currently recycled and it's something that we're definitely working on. We’re starting with wet food pouches so that we can tackle the biggest problem first. A 1.5kg bag of dry food usually lasts around 3 weeks.
This food is tailored to adult cats 1+. It is still suitable to be fed to cats over 7 years old. If your cat is 7 years+ or a senior cat, cats require less energy as they become more sedentary so you may want to lessen your daily feed so that the cat does not gain weight. This food is not recommended for kittens less than 1 year and they need a specific kitten diet which is higher in protein and fat levels.
Both wet and dry food can provide complete nutrition when they're labelled as complete and balanced. Wet food contains more moisture, which helps support hydration , while dry food is convenient, has a longer shelf life once opened, and can be left out for longer periods. Purr & Meow can be fed as a mixed diet of wet and dry to offer you pet more variation.
