The majority of pet food sold in the UK is made by the same confectionery companies that are behind the obesity epidemics in our children.

We don't think this is right. We don't think this offers customers the choice and quality that they deserve.

We think that there should be more honesty in pet food, both about the ingredients that go in to the foods and about who is behind the foods. We want customers to know what they are buying and who they are buying from.

We think that our customers and their dogs deserve better! find out more 

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