Natural
ingredients
We use the power of positive nutrition to get 'the good stuff' into your pooches diet for a healthy mind & body
Vet
Recommended
Approved by vets to give you peace of mind that you're doing right by your pooch
Added
supplements
Natural supplements in all our food help your pooch live a long and happy life
GOOD MOOD FOOD
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour paw in paw with their physical health.
Bestsellers
Calm & Relaxed Dry Food
Grain-free, junk-free complete dry food for anxious or excitable dogs
£8.49 - £57.99
Multipack Best Sellers
Grain-free, health-focused, tasty complete wet food for dogs. Giving your...
£19.99
Bionic Biotic
Natural ingredients to promote solid stools, healthy digestion, skin &...
£10.99 - £46.00
Skin & Coat Probiotic Meaty Treats
Grain-free probiotic treats for healthy skin & coat
£22.99
BUILD A BOX
Change, Pause or Cancel anytime.
Shop by range
WET FOOD
Totally tasty, grain-free, complete wet food for dogs in 100% environmentally friendly cartons
FUNCTIONAL FOOD
Grain-free, complete dry food with functional ingredients for a healthy mind & body
SUPERFOOD
Naturally hypoallergenic, complete dry Superfoods for all life stages from Puppy to Senior
TREATS
Discover our range of delicious, health focused treats that do good and taste good too
SUPPLEMENTS
Powerful, natural active ingredients to enhance meals and offer additional health benefits
PoochRewards
Calling all pooches and mutts, it's time to join the Pack and start earning rewards for your treat jar.
- As a subscriber, for every £1 spent you’ll earn 6 points
- Earn 500 party points on your pooch’s birthday
- Earn 500 points when you refer your pooch pals
Blog
FREE
Delivery
UK orders over £39.99 qualify for free delivery. We aim to get all UK orders to you within 1 - 2 working days.
Amazing
Reviews
Your feedback is really important to us, and helps to shape our customer service and product development.
Pets
FIRST
Pet health before profits. Our products are full of healthy, natural ingredients. No hidden nasties or junk.
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