We use the power of positive nutrition to get 'the good stuff' into your pooches diet for a healthy mind & body, keeping those dog tails wagging.
Approved by vets for dogs so we can give you peace of mind that you're doing right by your pooch, helping them live their best dog life.
We use a wide range of natural and health focused supplements in all of our foods to help your dog live a long, fulfilled and happy life.
GOOD MOOD FOOD
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour paw in paw with their physical health.
Everyone is talking about...
Multipack Wet Food
Grain-free, junk-free complete wet food in four delicious flavours 12...
£24.99 - £89.99
Superfood Dental Sticks For Dogs
Keep your pooch's smile sparkling with a daily Dental Stick...
Salmon Oil For Dogs
Packed with Omega 3, 6 & 9 from sustainably sourced...
Lamb Probiotic Meaty Treats
Limited Edition grain-free Love-ly Lamb Meaty Treats for your true...
Healthy Food For Dogs
BUILD A BOX
Change, Pause or Cancel anytime.
Shop by range
WET DOG FOOD
Totally tasty, grain-free, complete wet food for dogs in 100% environmentally friendly cartons
Grain-free, complete dry food with functional ingredients for a healthy mind & body
Naturally hypoallergenic, complete dry Superfoods for all life stages from Puppy to Senior
Discover our range of delicious, health focused treats that do good and taste good too
Powerful, natural active ingredients to enhance meals and offer additional health benefits
Calling all pooches and mutts, it's time to join the Pack and start earning rewards for your treat jar.
- As a subscriber, for every £1 spent you’ll earn 4 points
- Earn 250 party points on your pooch’s birthday
- Earn 500 points when you refer your pooch pals
The dog blog latest
Should I get my dog spayed/neutered? The pros and cons for your canine companion
What colour should my dog’s gums be?: Healthy vs Unhealthy gum chart
UK orders over £39.99 qualify for free delivery. We aim to get all UK orders to you within 1 - 2 working days.
Your feedback is really important to us, and helps to shape our customer service and product development.
Pet health before profits. Our products are full of healthy, natural ingredients. No hidden nasties or junk.