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Junk-free food, treats and supplements bursting with natural goodness

Functional

Vet-recommended, complete grain-free dry food for dogs, formulated with premium natural ingredients and nutritional supplements to target different areas of a dog's mental and physical health. Each food includes probiotics and prebiotics, with high meat content from a single functional protein source.

Calm & Relaxed Dry Food
Calm & Relaxed Dry Food

Grain-free, junk-free complete dry food for anxious or ...

£7.00 - £57.99

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Health & Digestion Dry Food
Health & Digestion Dry Food

Grain-free, junk-free complete dry food for sensitive dogs

£7.00 - £57.99

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Joint Care Dry Food
Joint Care Dry Food

Grain-free, junk-free complete dry food for mobility

£13.99 - £57.99

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Slim & Slender Dry Food
Slim & Slender Dry Food

Grain-free, junk-free complete dry food for weight mana...

£13.99 - £57.99

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Soft & Shiny Dry Food For Dogs
Soft & Shiny Dry Food For Dogs

Grain-free, junk-free, complete dry food for healthy skin...

£13.99 - £57.99

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Superfood

Our Complete Chicken & Superfood blend is the perfect dry food for all life stages from puppy up to our senior golden oldies. This premium grain-free range is packed with fruit, vegetables, lean-protein and antioxidants, with each recipe tailored to a specific life stage to provide your dog with everything they need nutritionally to lead a happy, healthy life

Puppy Complete Superfood
Puppy Complete Superfood

Grain-free, junk-free complete dry Chicken & Superf...

£7.49 - £33.49

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Small Complete Superfood
Small Complete Superfood

Grain-free, junk-free complete dry Chicken & Superf...

£7.49 - £33.49

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Adult Complete Superfood
Adult Complete Superfood

Grain-free, junk-free complete dry Chicken & Superf...

£7.49 - £33.49

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Senior Complete Superfood
Senior Complete Superfood

Grain-free, junk-free complete dry Chicken & Superfoo...

£7.49 - £33.49

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Wet Food

Totally-tasty, grain-free & junk-free complete wet dog food range, containing fresh natural ingredients that are nutrient-rich to help support your dog's overall health, alongside prebiotics to aid healthy digestion. As an extra bonus, our wet food is packaged in 100% recyclable cartons - good for your pooch, good for the world we live in

Multipack Wet Food
Multipack Wet Food

Grain-free, junk-free complete wet food in four delicious...

£19.99

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Chicken, Pumpkin & Pea Wet Food
Chicken, Pumpkin & Pea Wet Food

Grain-free, junk-free complete wet food

£10.00 - £19.99

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Turkey & Chicken Wet Food
Turkey & Chicken Wet Food

Grain-free, junk-free complete wet food

£9.99 - £19.99

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Turkey & Duck Wet Food
Turkey & Duck Wet Food

Grain-free, junk-free complete wet food

£19.99

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Chicken & Beef Wet Food
Chicken & Beef Wet Food

Grain-free, junk-free complete wet food

£19.99

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Fish, Potato & Pea Wet Food
Fish, Potato & Pea Wet Food

Grain-free, junk-free complete low fat wet food

£19.99

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Puppy Wet Food
Puppy Wet Food

Complete, grain-free wet food for puppies

£19.99

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Meaty Treats

Packed with natural ingredients, these tasty grain-free treats combine delicious functional ingredients to offer a range of benefits from skin & coat to mental wellbeing and oral hygiene. All three flavours include probiotics to support healthy digestion alongside collagen for a healthy skin & coat

Meaty Treats Taster Pack
new!
Meaty Treats Taster Pack

Delicious probiotic treats in 3 functional flavours for d...

£8.49

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Dental Probiotic Meaty Treats
Dental Probiotic Meaty Treats

Grain-free probiotic treats for dental health

£22.99

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Calming Probiotic Meaty Treats
Calming Probiotic Meaty Treats

Grain-free probiotic treats for calming

£22.99

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Skin & Coat Probiotic Meaty Treats
Skin & Coat Probiotic Meaty Treats

Grain-free probiotic treats for healthy skin & coat

£22.99

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Mini Bone Treats

Wheat-free and junk-free, our selection of low-calorie hand baked mini-bone treats are ideal for training whilst providing your dog with functional health benefits

Mixed Mini-Bone Treat Pack
Mixed Mini-Bone Treat Pack

Wheat-free & Junk-free hand-baked treats for dogs in ...

£15.99

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Calm & Relaxed Mini-Bone Treats
Calm & Relaxed Mini-Bone Treats

Wheat-free & junk-free, 100% natural calming treats...

£15.99

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Health & Digestion Mini-Bone Treats
Health & Digestion Mini-Bone Treats

Wheat-free & junk-free, 100% natural treats for dogs ...

£15.99

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Fresh Breath Mini-Bone Treats
Fresh Breath Mini-Bone Treats

Wheat-free & junk-free, 100% natural treats for dogs ...

£15.99

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Supplements

Our health-led supplements range developed by vets and packed full of natural active ingredients to help your pooch thrive includes a range of products to target different areas of your dog's health. From our best selling Bionic Biotic for digestion, skin & coat to sustainably sourced Salmon Oil and tasty tablets for healthy puppy development, these easy to use supplements are a perfect addition to any diet

Bionic Biotic
Bionic Biotic

Natural ingredients to promote solid stools, healthy dige...

£9.99 - £45.00

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Mobile Bones
Mobile Bones

16 active ingredients to promote healthy joints and mobil...

£9.99 - £45.00

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Salmon Oil
Salmon Oil

Packed with Omega 3, 6 & 9 from sustainably sourced...

£12.99 - £180.00

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Joint Daily Care Supplement
Joint Daily Care Supplement

Tasty tablets developed by vets for healthy joints and mo...

£14.99

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Puppy Daily Care Supplement
Puppy Daily Care Supplement

Tasty tablets developed by vets for healthy puppy growth ...

£14.99

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Cat Dry Food

Complete grain-free health food for cats, with no added nasties and no junk to ensure your cat lives a healthy & happy life. Our Purr & Miaow cat food contains no added sugar and natural ingredients to provide optimal nutrition.

Salmon & Herring Dry Cat Food
Salmon & Herring Dry Cat Food

Grain-free cat food with natural and fresh ingredients

£9.99

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Duck & Turkey Dry Cat Food
Duck & Turkey Dry Cat Food

Grain free cat food with fresh ingredients

£9.99

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