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Junk-free, hypoallergenic and irresistible complete grain-free wet & dry food, healthy treats and natural supplements for dogs.

FUNCTIONAL DRY FOOD FOR DOGS

Vet-recommended, complete grain-free dry food for dogs, formulated with premium natural ingredients and nutritional supplements to target different areas of a dog's mental and physical health. Each food includes probiotics and prebiotics, with high meat content from a single functional protein source.

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Calm & Relaxed Dry Food

£8.49 - £59.99

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Joint Care Dry Food

£15.99 - £59.99

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Slim & Slender Dry Food

£15.99 - £59.99

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Primal High Meat Dry Food

£15.99 - £64.99

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SUPERFOOD RANGE FOR DOGS

Our Complete Chicken & Superfood blend is the perfect dry food for all life stages from puppy up to our senior golden oldies. This premium grain-free range is packed with fruit, vegetables, lean-protein and antioxidants, with each recipe tailored to a specific life stage to provide your dog with everything they need nutritionally to lead a happy, healthy life

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Adult Complete Superfood

£8.25 - £38.49

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Puppy Complete Superfood

£8.25 - £38.49

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Small Complete Superfood

£8.25 - £38.49

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Senior Complete Superfood

£8.25 - £38.49

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WET FOOD

Totally-tasty, grain-free & junk-free complete wet dog food range, containing fresh natural ingredients that are nutrient-rich to help support your dog's overall health, alongside prebiotics to aid healthy digestion. As an extra bonus, our wet food is packaged in 100% recyclable cartons - good for your pooch, good for the world we live in

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Multipack Wet Food

£21.99 - £78.00

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Turkey & Chicken Wet Food

£11.00 - £20.99

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MEATY TREATS

Packed with natural ingredients, these tasty grain-free treats combine delicious functional ingredients to offer a range of benefits from skin & coat to mental wellbeing and oral hygiene. All three flavours include probiotics to support healthy digestion alongside collagen for a healthy skin & coat

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MINI BONE TREATS

Wheat-free and junk-free, our selection of low-calorie hand baked mini-bone treats are ideal for training whilst providing your dog with functional health benefits

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SUPPLEMENTS

Our health-led supplements range developed by vets and packed full of natural active ingredients to help your pooch thrive includes a range of products to target different areas of your dog's health. From our best selling Bionic Biotic for digestion, skin & coat to sustainably sourced Salmon Oil and tasty tablets for healthy puppy development, these easy to use supplements are a perfect addition to any diet

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Bionic Biotic

£10.99 - £46.00

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Mobile Bones For Dogs
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Mobile Bones For Dogs

£7.99 £10.99

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Salmon Oil For Dogs
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Salmon Oil For Dogs

£9.99 £13.49

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Joint Care Supplement For Dogs
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BUNDLES

Shop our complete functional bundles for dogs with some of our bestselling food, treats and supplements grouped into the specific needs for your pooch. Calming, skin and coat, digestion, weightloss, joints, and by age.

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SEASONAL FOOD & TREATS

The fun doesn't stop now that Christmas is over, continue to treat your dog to their own pooch perfect goodies including grain-free limited edition Turkey & Cranberry festive star-shaped treats, an Advent Calendar and a Christmas gift box for dogs.

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Christmas Advent Calendar For Dogs
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Christmas Gift Box For Dogs
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CAT DRY FOOD

Complete grain-free health food for cats, with no added nasties and no junk to ensure your cat lives a healthy & happy life. Our Purr & Miaow cat food contains no added sugar and natural ingredients to provide optimal nutrition.

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BUILD A BOX

Create a subscription to your pooch's favourite products & and earn TRIPLE PoochReward points on every order

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