Soft & Shiny Dry Food For Dogs

‘Soft & Shiny’ is a vet recommended, premium, grain-free, complete dry food for those dogs that are prone to dry or itchy skin or who may need a little bit of help developing their glossy coat. The food is packed with active ingredients, including 47% herring; a tasty novel protein source which is highly digestible and rich in essential-fatty acids, alongisde collagen, a structural protein essential in the formation of healthy skin. It also contains Omega 3 & 6 which helps to nourish the skin and restore moisture to prevent itching and scratching, alongside prebiotics and probiotics to help maintain a balanced gut flora which can improve nutrient uptake and contribute to a healthy skin and a shiny coat. Soft & Shiny is a complete food, so alongside functional ingredients to look after your pooch's skin & coat, it also contains vitamins, minerals and antioxidants to promote overall health and wellbeing. Pooch & Mutt ‘Soft & Shiny complete dry food contains NUTRA-BIONIC, a unique supplement that includes ingredients which provide a healthy skin and coat, aid digestion, reduce stool odour and support urinal tract health.

Suitable for dogs from 8 weeks old.

Composition: Fresh herring (26%), peas, herring protein (14%), potatoes, dried apple pulp, herring oil (7%), fish gravy (2%), linseed, collagen (1%), dried kelp (0.2%), psyllium husk & seeds (0.08%), dried cranberries (0.04%), glucosamine (0.026%), chondroitin suplhate (0.02%), fructo-oligosaccharides (0.019%), mannan-oligosacharides (0.015%), mojave yucca (0.01%), milk thistle seeds (0.008%), lactobacillus acidophilus HA - 122 inactivated (15x109 cells/kg).

Nutritional additives per kg: Vitamin A (3a672a) 19 000 iu, vitamin D3 (3a671) 1,400 iu, , vitamin E (3a700) 450mg, vitamin C (3a312) 250mg, vitamin B1 (3a812) 3mg, vitamin B2 (3a825i) 4mg, niacinamide (3a315) 12mg, calcium-D-pantothenate (3a841) 1.0mg, folic acid (3a316) 0.5mg, vitamin B12 0.04mg, biotin (3a880) 0.6mg, choline chloride (3a890) 600mg, zinc (3b606) 85mg, iron (3b106) 72mg, manganese (3b504) 35mg, copper (3b406) 15mg, iodine (3b201) 0.65mg, selenium (3b810) 0.18mg.

Analytical constituents: Crude protein 27%, crude fat 13%, crude fibre 2.5%, inorganic matter 7.5%, moisture 10%, omega-3 0.7%, omega-6 2.2%, calcium 1.2%, phosphorus 0.8%, sodium 0.7%. Contains EU approved natural antioxidants: tocopherol extracts from vegetable oil (1b306(i)), ascorbyl palmitate (1b304) & rosemary extract.

- 3,670 Kcal/kg

The quantities below are meant as a rough guide. The correct amount of food will depend on your dog’s level of activity, breed, age and if they are overweight or underweight.

SMALL DOGS (1-10kg) 80-140 g/day

MEDIUM DOGS (11-30kg) 140-300g g/day

LARGE DOGS (31kg-50kg) 300g-440 g/day

GIANT DOGS (51kg +) 440 g/day

If you are changing your dogs food we recommend that you introduce the new food gradually. Start by replacing 25% of their existing food for the first 2-3 days, then 50% for a further 2-3 days, then 75% for a final 2-3 days.

Fresh drinking water should be available at all times. Store in a cool dry place. For canine use only.