Soft & Shiny Dry Food For Dogs
Soft & Shiny Dry Food For Dogs
Soft & Shiny Dry Food For Dogs
Soft & Shiny Dry Food For Dogs
Soft & Shiny Dry Food For Dogs
Soft & Shiny Dry Food For Dogs
Soft & Shiny Dry Food For Dogs
Soft & Shiny Dry Food For Dogs
Soft & Shiny Dry Food For Dogs

Soft & Shiny Dry Food For Dogs

Grain-free, junk-free, complete dry food for healthy skin & coat

You will earn points for this purchase

{ "40192867008696": { "id": "40192867008696", "subscribe_hidden": "" }, "40192857538744": { "id": "40192857538744", "subscribe_hidden": "" } }

Prebiotics &
Probiotics

Natural
Ingredients

Nutra-Bionic
Supplement

Good Mood Food

We know that a healthy mind is just as important as a healthy body, but should that thinking be limited to humans?

At Pooch & Mutt we've created an enhanced range of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour paw in paw with their physical health.

So you have peace of mind that you're doing the right thing for your pet.

SOFT & SHINY

‘Soft & Shiny’ is a vet recommended, premium, grain-free, complete dry food for those dogs that are prone to dry or itchy skin or who may need a little bit of help developing their glossy coat. The food is packed with active ingredients, including 47% herring; a tasty novel protein source which is highly digestible and rich in essential-fatty acids, alongisde collagen, a structural protein essential in the formation of healthy skin. It also contains Omega 3 & 6 which helps to nourish the skin and restore moisture to prevent itching and scratching, alongside prebiotics and probiotics to help maintain a balanced gut flora which can improve nutrient uptake and contribute to a healthy skin and a shiny coat. Soft & Shiny is a complete food, so alongside functional ingredients to look after your pooch's skin & coat, it also contains vitamins, minerals and antioxidants to promote overall health and wellbeing. Pooch & Mutt ‘Soft & Shiny complete dry food contains NUTRA-BIONIC, a unique supplement that includes ingredients which provide a healthy skin and coat, aid digestion, reduce stool odour and support urinal tract health.

SOFT & SHINY

Suitable for dogs from 8 weeks old.

Composition: Fresh herring (26%), peas, herring protein (14%), potatoes, dried apple pulp, herring oil (7%), fish gravy (2%), linseed, collagen (1%), dried kelp (0.2%), psyllium husk & seeds (0.08%), dried cranberries (0.04%), glucosamine (0.026%), chondroitin suplhate (0.02%), fructo-oligosaccharides (0.019%), mannan-oligosacharides (0.015%), mojave yucca (0.01%), milk thistle seeds (0.008%), lactobacillus acidophilus HA - 122 inactivated (15x109 cells/kg).

Nutritional additives per kg: Vitamin A (3a672a) 19 000 iu, vitamin D3 (3a671) 1,400 iu, , vitamin E (3a700) 450mg, vitamin C (3a312) 250mg, vitamin B1 (3a812) 3mg, vitamin B2 (3a825i) 4mg, niacinamide (3a315) 12mg, calcium-D-pantothenate (3a841) 1.0mg, folic acid (3a316) 0.5mg, vitamin B12 0.04mg, biotin (3a880) 0.6mg, choline chloride (3a890) 600mg, zinc (3b606) 85mg, iron (3b106) 72mg, manganese (3b504) 35mg, copper (3b406) 15mg, iodine (3b201) 0.65mg, selenium (3b810) 0.18mg.

Analytical constituents: Crude protein 27%, crude fat 13%, crude fibre 2.5%, inorganic matter 7.5%, moisture 10%, omega-3 0.7%, omega-6 2.2%, calcium 1.2%, phosphorus 0.8%, sodium 0.7%. Contains EU approved natural antioxidants: tocopherol extracts from vegetable oil (1b306(i)), ascorbyl palmitate (1b304) & rosemary extract.

- 3,670 Kcal/kg

SOFT & SHINY

The quantities below are meant as a rough guide. The correct amount of food will depend on your dog’s level of activity, breed, age and if they are overweight or underweight.

SMALL DOGS (1-10kg) 80-140 g/day

MEDIUM DOGS (11-30kg) 140-300g g/day

LARGE DOGS (31kg-50kg) 300g-440 g/day

GIANT DOGS (51kg +) 440 g/day

If you are changing your dogs food we recommend that you introduce the new food gradually. Start by replacing 25% of their existing food for the first 2-3 days, then 50% for a further 2-3 days, then 75% for a final 2-3 days.

Fresh drinking water should be available at all times. Store in a cool dry place. For canine use only.

SOFT & SHINY

‘Soft & Shiny’ is a vet recommended, premium, grain-free, complete dry food for those dogs that are prone to dry or itchy skin or who may need a little bit of help developing their glossy coat. The food is packed with active ingredients, including 47% herring; a tasty novel protein source which is highly digestible and rich in essential-fatty acids, alongisde collagen, a structural protein essential in the formation of healthy skin. It also contains Omega 3 & 6 which helps to nourish the skin and restore moisture to prevent itching and scratching, alongside prebiotics and probiotics to help maintain a balanced gut flora which can improve nutrient uptake and contribute to a healthy skin and a shiny coat. Soft & Shiny is a complete food, so alongside functional ingredients to look after your pooch's skin & coat, it also contains vitamins, minerals and antioxidants to promote overall health and wellbeing. Pooch & Mutt ‘Soft & Shiny complete dry food contains NUTRA-BIONIC, a unique supplement that includes ingredients which provide a healthy skin and coat, aid digestion, reduce stool odour and support urinal tract health.

SOFT & SHINY

Suitable for dogs from 8 weeks old.

Composition: Fresh herring (26%), peas, herring protein (14%), potatoes, dried apple pulp, herring oil (7%), fish gravy (2%), linseed, collagen (1%), dried kelp (0.2%), psyllium husk & seeds (0.08%), dried cranberries (0.04%), glucosamine (0.026%), chondroitin suplhate (0.02%), fructo-oligosaccharides (0.019%), mannan-oligosacharides (0.015%), mojave yucca (0.01%), milk thistle seeds (0.008%), lactobacillus acidophilus HA - 122 inactivated (15x109 cells/kg).

Nutritional additives per kg: Vitamin A (3a672a) 19 000 iu, vitamin D3 (3a671) 1,400 iu, , vitamin E (3a700) 450mg, vitamin C (3a312) 250mg, vitamin B1 (3a812) 3mg, vitamin B2 (3a825i) 4mg, niacinamide (3a315) 12mg, calcium-D-pantothenate (3a841) 1.0mg, folic acid (3a316) 0.5mg, vitamin B12 0.04mg, biotin (3a880) 0.6mg, choline chloride (3a890) 600mg, zinc (3b606) 85mg, iron (3b106) 72mg, manganese (3b504) 35mg, copper (3b406) 15mg, iodine (3b201) 0.65mg, selenium (3b810) 0.18mg.

Analytical constituents: Crude protein 27%, crude fat 13%, crude fibre 2.5%, inorganic matter 7.5%, moisture 10%, omega-3 0.7%, omega-6 2.2%, calcium 1.2%, phosphorus 0.8%, sodium 0.7%. Contains EU approved natural antioxidants: tocopherol extracts from vegetable oil (1b306(i)), ascorbyl palmitate (1b304) & rosemary extract.

- 3,670 Kcal/kg

SOFT & SHINY

The quantities below are meant as a rough guide. The correct amount of food will depend on your dog’s level of activity, breed, age and if they are overweight or underweight.

SMALL DOGS (1-10kg) 80-140 g/day

MEDIUM DOGS (11-30kg) 140-300g g/day

LARGE DOGS (31kg-50kg) 300g-440 g/day

GIANT DOGS (51kg +) 440 g/day

If you are changing your dogs food we recommend that you introduce the new food gradually. Start by replacing 25% of their existing food for the first 2-3 days, then 50% for a further 2-3 days, then 75% for a final 2-3 days.

Fresh drinking water should be available at all times. Store in a cool dry place. For canine use only.

Our Ingredients

47% HERRING

Rich in essential fatty acids which support the skin barrier function and aid prevention of itching & scratching

LINSEED

Contains Omega 3 which helps to restore moisture and nourish skin & coat

COLLAGEN

A structural protein essential in the formation of healthy skin

BIOTIN

An important B vitamin which plays a role in the health of hair, skin & nails

MILK THISTLE

Proven natural antioxidant for the liver that helps seasonal itching and scratching

PREBIOTICS & PROBIOTICS

Helps digestion and nutrient uptake to maintain skin & coat quality

47% HERRING

Rich in essential fatty acids which support the skin barrier function and aid prevention of itching & scratching

LINSEED

Contains Omega 3 which helps to restore moisture and nourish skin & coat

COLLAGEN

A structural protein essential in the formation of healthy skin

BIOTIN

An important B vitamin which plays a role in the health of hair, skin & nails

MILK THISTLE

Proven natural antioxidant for the liver that helps seasonal itching and scratching

PREBIOTICS & PROBIOTICS

Helps digestion and nutrient uptake to maintain skin & coat quality

Nutra-Bionic Supplement

Our unique Nutra-Bionic supplement has been created with powerful natural ingredients to provide optimal benefits and help your dog live their best life. Key ingredients include:
  • Glucosamine & Chondroitin to aid joint health
  • Omega 3 & 6, zinc and biotin to aid skin and coat
  • Yucca which can help reduce stool odour
  • Cranberry to aid urinary tract health
  • Prebiotics & Probiotics to aid digestive health

Feeding guide

These results are a guide only, the correct amount of food will depend on your dog's level of activity, breed, age & body composition

Your dog's size

Chihuahua, Dachshund
Border Terrier, French Bulldog
Beagle, Cockapoo
Labrador, Golden Retriever
German Shepherd, Doberman
St Bernard, Great Dane

Your dog's age

Your dog's weight

BUILD A BOX

Create a bundle of your pooch's favourite products & have them delivered to your doorstep fuss-free each month

FIND OUT MORE

FAQs

My dog has a sensitive stomach will this food be suitable?
Yes, Soft & Shiny is a simple recipe with natural ingredients that contains Herring as the main protein source, and fish tends to be more gentle on the digestive system than other meats such as beef and chicken.
Yes. All of our foods are suitable for puppies; we have a puppy feeding guide located on each product page. We generally recommend our Puppy Complete Superfood which is formulated to help provide all of the nutrients puppies need for optimal growth and development. We also have a puppy wet food which contains fresh meat and vegetables alongside a prebiotic for healthy digestion - unless your pup has specific health conditions that you would like to address, in which case you may find a more suitable food from our functional range.
While skin allergies can be difficult to deal with, with the right medical treatment and diet, your dog should be able to lead a normal and happy life. Feeding a diet such as Soft & Shiny all year round can go a long way towards reducing flares and minimising symptoms, however, as with any skin condition, a dog’s allergies cannot usually be cured and alongside your vets advice, rather than a single treatment, a multi-modal approach is most effective e.g. a skin supportive diet, medicated washes, allergen avoidance.

You might like

Bionic Biotic-Pooch & Mutt

Bionic Biotic

£9.99

Natural ingredients to promote solid stools, healthy digestion, skin & coat 

View
Salmon Oil-Pooch & Mutt

Salmon Oil

£12.99

Packed with Omega 3, 6 & 9 from sustainably sourced Scottish Salmon

View
Multipack Wet Food-Pooch & Mutt

Multipack Wet Food

£19.99

Grain-free, junk-free complete wet food in four delicious flavours

View
Skin & Coat Probiotic Meaty Treats-Pooch & Mutt

Skin & Coat Probiotic Meaty Treats

£22.99

Grain-free probiotic treats for healthy skin & coat

View