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Functional Dry Foods
Vet-recommended, complete grain-free dry food for dogs, formulated with premium natural ingredients and nutritional supplements to target different areas of a dog's mental and physical health. Each food includes probiotics and prebiotics, with high meat content from a single functional protein source.
Superfoods
Our Complete Chicken & Superfood blend is the perfect dry food for all life stages from puppy up to our senior golden oldies. This premium grain-free range is packed with fruit, vegetables, lean-protein and antioxidants, with each recipe tailored to a specific life stage to provide your dog with everything they need nutritionally to lead a happy, healthy life
Wet Food
Totally-tasty, grain-free & junk-free complete wet dog food range, containing fresh natural ingredients that are nutrient-rich to help support your dog's overall health, alongside prebiotics to aid healthy digestion. As an extra bonus, our wet food is packaged in 100% recyclable cartons - good for your pooch, good for the world we live in
Mini Bone Treats
Wheat-free and junk-free, our selection of low-calorie hand baked mini-bone treats are ideal for training whilst providing your dog with functional health benefits
Meaty Treats
Packed with natural ingredients, these tasty grain-free treats combine delicious functional ingredients to offer a range of benefits from skin & coat to mental wellbeing and oral hygiene. All three flavours include probiotics to support healthy digestion alongside collagen for a healthy skin & coat
Supplements
Our health-led supplements range developed by vets and packed full of natural active ingredients to help your pooch thrive includes a range of products to target different areas of your dog's health. From our best selling Bionic Biotic for digestion, skin & coat to sustainably sourced Salmon Oil and tasty tablets for healthy puppy development, these easy to use supplements are a perfect addition to any diet
Cat Food
Complete grain-free health food for cats, with no added nasties and no junk to ensure your cat lives a healthy & happy life. Our Purr & Miaow cat food contains no added sugar and natural ingredients to provide optimal nutrition.