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Tasty Turkey meets functional nutrition in this complete dry recipe for indoor cats - packed with targeted support to help your peaceful purr stay content and cosy.
Grain-Free
Contains Catnip
Turkey & Superfoods
Fuel Their Feline Superpowers
The dream dry food for peaceful purr & meows. This complete, calming recipe contains a soothing blend of ingredients - helping your indoor cat stay content and cosy.
Turkey is the main ingredient - a high-quality, lean source of protein that’s both tasty and easy to digest, helping to support strong muscles and everyday vitality.
Other purr-powering ingredients include:
- L-Tryptophan, Catnip, & Valerian as a calming blend chosen to help support mood, relaxation, and emotional wellbeing.
- Salmon Oil & Sea Buckthorn which are naturally rich in omega 3 and skin-loving nutrients to help support healthy skin and a glossy coat.
- Apple, Pumpkin, Lignocellulose, & Psyllium Husk as a carefully selected fibre blend to help support healthy digestion, stool quality, and regular bowel movements.
- Mojave Yucca which is naturally rich in plant compounds to help reduce stool odour.
- Prebiotics to nourish beneficial gut bacteria, supporting healthy digestion, nutrient absorption, and overall wellbeing.
Happy house-cats, this one's for you.
This meal is grain-free.
A complete food for cats. Suitable for adult indoor cats, including neutered cats.
Composition: Turkey Protein (35 %), Sweet Potato (31 %), Chickpeas (9 %), Dried Apple Pulp (6 %), Beef Fat (5 %), Dried Pumpkin (4 %), Hydrolysed Chicken Liver (3 %), Lignocellulose (2 %), Salmon Oil (1 %), Nutritional Yeast (Saccharomyces cerevisiae, 1 %), Potassium Chloride (1 %), Sodium Chloride (1 %), Glucosamine (0.02 %), Chondroitin Sulphate (0.01 %), Psyllium Husk and Seeds (0.01 %), Mannan-oligosaccharides (0.01 %), Fructo-oligosaccharides (0.01 %), Mojave Yucca (0.01 %), Dried Cranberry (0.001 %), Dried Catnip (0.001 %), Dried Valerian (0.001 %), Dried Rosemary (0.001 %), Dried Sea Buckthorn (0.001 %), Dried Ascophyllum nodosum (0.001 %).
Nutritional Additives (per kg): Vitamin A (3a672a) 20,000 IU, Vitamin D3 (3a671) 920 IU, Vitamin E (3a700) 720 mg, Vitamin C (3a312) 310 mg, Taurine (3a370) 2,500 mg, Choline Chloride (3a890) 4,200 mg, L-Carnitine (3a910) 56 mg, Niacinamide (3a315) 45 mg, Biotin (3a880) 1.6 mg, Zinc (3b612) 98 mg, Iron (3b107) 40 mg, Manganese (3b505) 48 mg, Potassium Iodide (3b201) 3.2 mg, Copper (3b407) 7.5 mg, L-Methionine (3c305) 5,000 mg, L-Tryptophan (3c440) 5,000 mg.
Technological Additives (per kg): Tocopherol Extracts from Vegetable Oil (1b306(i)), Ascorbyl Palmitate (1b304).
Analytical Constituents: Crude Protein 29 %, Crude Fat 11 %, Crude Fibre 6.0 %, Crude Ash 8.4 %, Moisture 10 %, Calcium 1.5 %, Phosphorus 0.9 %, Sodium 0.8 %, Magnesium 0.3 %, Omega-3 0.3 %, Omega-6 1.9 %.
Metabolisable Energy: 3,380 kcal/kg
*As our food is made where grains may be present, there’s a tiny chance that some may have snuck in. We do everything in our power to prevent this.
Feed dry or slightly moistened. The quantities in the feeding table are meant as a rough guide. The correct amount of food will depend on your cat's level of activity, breed, age, and if they’re overweight or underweight. For a kitten feeding guide please refer to our website. If you’re changing your cat's food, we recommend you introduce the new food gradually over 7 days. Fresh drinking water should be available at all times.
CAT SIZE | AMOUNT PER DAY (normal activity) | AMOUNT PER DAY (low activity/weight reduction) |
SMALL CATS (1-3 kg) | 60 - 75 g/day | 50 - 60 g/day |
MEDIUM CATS (3-5 kg) | 75 - 90 g/day | 60 - 70 g/day |
LARGE CATS (5-7 kg) | 90 - 105 g/day | 70 - 90 g/day |
GIANT CATS (7 kg+) | 105 - 115 g/day | 90 - 100 g/day |
For best before date see package. Keep in a dry and cool place away from direct sunlight. Reseal after opening. For feline use only.
FREE Standard UK Delivery with orders over £39.99+
Standard UK Delivery (1-4 working days) only £1.99 when spending £9.99 or less
Standard UK Delivery (1-4 working days) only £2.49 when spending £10.00-£19.99
Standard UK Delivery (1-4 working days) only £4.99 when spending £20.00–£39.98
Delivery usually next day but can be up to 4 days. Delivered 7 days a week (ex Bank Hols).
Fully Tracked with DPD in carbon neutral vans, to help the planet as well as get your pooch goodies to you speedily.
We are not currently delivering outside of the UK but sign up to our newsletter to find out when we do.
"We’ve been trying Purr & Meow for a few weeks now and it’s gone down so well. The cats get excited every time the food comes out, they’ve been enjoying both the wet and dry food, and it’s been an easy switch for us. Happy cats, clean bowls and great poos, exactly what you want."
"Purr & Meow is a huge hit with my cats. They come running as soon as I rattle the bag and meow away until it's in their bowls!"
"Kenji absolutely loved the dry food , he got so excited when I first put it down for him and didn’t hesitate to start munching it , I love that it is small pieces as he has started teething."
Carefully chosen goodness, for your peace of mind.
Grain free 
Supports calm behaviour 
Low calorie 
High-quality lean protein for building muscle & tissue in developing kittens
Turkey provides a rich source of high-quality, easily digestible protein to help support growing muscles and developing tissues in kittens. Packed with essential amino acids, it gives them the building blocks they need for healthy growth, strength, and all their playful little adventures.
Support mood & relaxation
A naturally calming blend designed to support mood, relaxation, and emotional wellbeing. L-Tryptophan helps support the production of serotonin, while Catnip and Valerian bring naturally soothing properties to help keep indoor cats feeling content, settled, and stress-free.
Rich in omega 3 for healthy skin & coat
Packed with naturally nourishing omega fatty acids, antioxidants, and minerals, this skin-loving duo helps support healthy skin, glossy coats, and everyday wellbeing. Salmon Oil delivers omega 3 to help keep coats soft and shiny, while Sea Buckthorn provides naturally occurring nutrients to help nourish skin from within and keep them looking their best from nose to tail.
Fibre sources to support healthy digestion
A thoughtfully selected fibre blend to help support healthy digestion, regular bowel movements, and healthy stool quality. These gentle fibre sources also help the natural movement of swallowed hair through the digestive system - ideal for indoor cats with serious grooming habits.
Naturally rich in plant compounds, Mojave Yucca helps support healthy digestion while reducing unpleasant stool odours - making litter trays and garden patrols a little easier on the nose. A simple but mighty ingredient that helps keep things fresher behind the scenes.
Prebiotics are non-digestible fibres that act as fuel for good gut bacteria, selectively stimulating their growth. By nourishing these microbes, Prebiotics help support a balanced gut microbiome, which is linked to improved digestion, enhanced nutrient absorption, and a stronger immune response.
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Indoor cats are generally less active and may require fewer calories to help maintain a healthy weight. Choosing the right food depends on your cat's lifestyle and body condition. Our Purr & Meow indoor formulas also contain calming ingredients to help them lead a chilled indoor lifestyle.
At Purr & Meow we have a few fundamental philosophies: Ingredients shouldn’t be hidden- check your labels! The Big Pet Food brands sell cat food pouches that list Meat & Animal Derivatives. You wouldn’t buy a chicken breast that’s 4% Chicken, so why give it to your cat? Cat food should never ever have sugar in! Big Pet Food brands add sugar to their pouches to improve the appearance. We put pet health first so we’ll never add sugar to your cat’s food.
Switch gradually over 8 days to minimise digestive upset. Start by mixing a small amount of the new food with the current food and slowly increase the proportion each day until your cat is eating only the new diet. If your cat develops vomiting, diarrhoea, or refuses to eat, slow the transition or seek veterinary advice.
Not currently. The pet food industry uses by product from the human food chain- that means as an industry we don’t farm any protein sources directly. As there currently isn’t enough demand in human food for organic meat, the majority of by product available to the pet food industry isn’t organic currently.
Absolutely! Cats are carnivores and can find grain hard to digest, we focus on high quality protein sources rather than fillers and any hidden ingredients.
The dry food packaging isn’t currently recycled and it's something that we're definitely working on. We’re starting with wet food pouches so that we can tackle the biggest problem first. A 1.5kg bag of dry food usually lasts around 3 weeks.
This food is tailored to adult cats 1+. It is still suitable to be fed to cats over 7 years old. If your cat is 7 years+ or a senior cat, cats require less energy as they become more sedentary so you may want to lessen your daily feed so that the cat does not gain weight. This food is not recommended for kittens less than 1 year and they need a specific kitten diet which is higher in protein and fat levels.
Both wet and dry food can provide complete nutrition when they're labelled as complete and balanced. Wet food contains more moisture, which helps support hydration , while dry food is convenient, has a longer shelf life once opened, and can be left out for longer periods. Purr & Meow can be fed as a mixed diet of wet and dry to offer you pet more variation.
