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  • PRIMAL JERKY SPRAT, SALMON & TROUT 40g Cream 2000x2000
  • P&M INGREDIENT IMAGE PRIMAL SPRAT,SALMON & TROUT
  • P&M CAT JERKY TOPDOWN TILE
  • P&M BENEFIT CARD JERKY PRIMAL SPRAT, SALMON & TROUT
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12% Off*, With Code: JULY12 *Exclusions apply.

Description

From sofa puss to jungle cat

An ancestral-style treat for pride-leading purr & meows. This high-protein jerky is slow-dried over 24 hours to lock in natural nutrients, flavour, and texture. Perfect as a tasty, high-value training treat.

They've been crafted with 85% fish, including Sprat, Salmon, and Trout - meaning they're getting the finest fishy fix. They bring together rich, omega-packed fish proteins, helping to maintain muscle mass, nourish skin, enhance coat shine, and support overall wellbeing. Other benefits of these luxury treats include:

- They've been slow-dried over 24 hours, locking in all those vital nurtients and flavour.

- 85% fish content means they're rich in protein, for a more satisfying reward.

Gourmet, fishy, and totally moreish.

This jerky is grain-free and chicken-free.

Nutrition

A complementary feed for cats. Suitable for all ages from 12 weeks old.

Composition: Fish (85 %, of which Sprat 32 %, Salmon 30 %, Trout 23 %), Chickpeas (5.1 %), Glycerine of Vegetable Origin (4 %), Cranberries (2.5 %), Lignocellulose (2 %), Apple (0.7 %), Psyllium Husk (0.5 %), Sodium Chloride (0.2 %).

Technological Additives (per kg): Citric Acid (1a330), DL-malic Acid (1a296), Rosemary Extract, Tocopherol Extracts From Vegetable Oils (1b306(i)).

Analytical Constituents: Crude Protein 31 %, Crude Fat 26.5 %, Crude Fibre 11.4 %, Crude Ash 9.8 %, Moisture 18 %.

Metabolisable Energy: 3,140 kcal/kg

*As our food is made where grains may be present, there’s a tiny chance that some may have snuck in. We do everything in our power to prevent this.

Feeding Guide

Use as a reward, keep in mind this is not a complete food. The quantities in the feeding table are meant as a rough guide. The correct amount will depend on your cat’s level of activity, breed, age, and if they’re overweight or underweight. Fresh drinking water should be available at all times.

DOG SIZE

AMOUNT PER DAY

SMALL CATS (1-3 kg)

1 - 4 treats/day

MEDIUM CATS (3-5 kg)

4 - 6 treats/day

LARGE CATS (5-7 kg)

6 - 8 treats/day

GIANT CATS (7 kg+)

8+ treats/day

For best before date see package. Keep in a dry and cool place away from direct sunlight. Reseal after opening. For feline use only.

Delivery & Returns

UK & Isle of Man

FREE Standard UK Delivery with orders over £39.99+

Standard UK Delivery (1-4 working days) only £1.99 when spending £9.99 or less

Standard UK Delivery (1-4 working days) only £2.49 when spending £10.00-£19.99

Standard UK Delivery (1-4 working days) only £4.99 when spending £20.00–£39.98

Delivery usually next day but can be up to 4 days. Delivered 7 days a week (ex Bank Hols).

Fully Tracked with DPD in carbon neutral vans, to help the planet as well as get your pooch goodies to you speedily.

Rest of the world

We are not currently delivering outside of the UK but sign up to our newsletter to find out when we do.

My 3 cats have been on purr & meow dry food for years now! We switched them onto it after the brand we used to feed discontinued their cat food. We tried a few different brands and they turned their nose up. They love purr & meow and get very excited when I open the cupboard for meal time!

Laura, Moth, Poppy & Tigger

Pet care from top to tail.

Carefully chosen goodness, for your peace of mind.

  • Grain free Grain free
  • High-value reward High-value reward
  • Irresistible flavour Irresistible flavour

Ingenius ingredients.

85% Sprat, Salmon & Trout

85% Sprat, Salmon & Trout

85% Sprat, Salmon & Trout

Sprat, Salmon and Trout combine three naturally oily fish to deliver a rich, highly digestible source of protein, packed with essential nutrients to support whole-body health. Together, they provide a powerful blend of omega-3 fatty acids to help maintain healthy skin, a glossy coat, and support joint mobility.

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Lignocellulose, Apple, & Psyllium Husk

Lignocellulose, Apple, & Psyllium Husk

Lignocellulose, Apple, & Psyllium Husk

Support healthy digestion

A carefully selected blend of fibres and natural ingredients to help support healthy digestion and overall gut wellbeing. Lignocellulose provides a source of insoluble fibre to support stool quality, while Apple and Psyllium Husk help promote gentle digestion and regularity.

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Slow-dried

Slow-dried

Slow-dried

By using low temperatures over a longer period, slow-drying locks in flavour, nutrients, and essential amino acids that can be damaged by high-heat cooking methods. This method also produces meat that’s naturally wholesome, highly palatable, and easy on the digestive system.

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Frequently Asked Questions

Curious about our food, subscriptions, or how to get started? Then check out our most asked questions here.
What's special about Purr & Meow?

At Purr & Meow we have a few fundamental philosophies: Ingredients shouldn’t be hidden- check your labels! The Big Pet Food brands sell cat food pouches that list Meat & Animal Derivatives. You wouldn’t buy a chicken breast that’s 4% Chicken, so why give it to your cat? Cat food should never ever have sugar in! Big Pet Food brands add sugar to their pouches to improve the appearance. We put pet health first so we’ll never add sugar to your cat’s food.

How do I transition my cat to a new food?

Switch gradually over 8 days to minimise digestive upset. Start by mixing a small amount of the new food with the current food and slowly increase the proportion each day until your cat is eating only the new diet. If your cat develops vomiting, diarrhoea, or refuses to eat, slow the transition or seek veterinary advice.

Is your meat organic?

Not currently. The pet food industry uses by product from the human food chain- that means as an industry we don’t farm any protein sources directly. As there currently isn’t enough demand in human food for organic meat, the majority of by product available to the pet food industry isn’t organic currently.

Is your food grain-free?

Absolutely! Cats are carnivores and can find grain hard to digest, we focus on high quality protein sources rather than fillers and any hidden ingredients.

Is the packaging not recyclable?

The dry food packaging isn’t currently recycled and it's something that we're definitely working on. We’re starting with wet food pouches so that we can tackle the biggest problem first. A 1.5kg bag of dry food usually lasts around 3 weeks.

What age can I feed my cat Purr & Meow?

This food is tailored to adult cats 1+. It is still suitable to be fed to cats over 7 years old. If your cat is 7 years+ or a senior cat, cats require less energy as they become more sedentary so you may want to lessen your daily feed so that the cat does not gain weight. This food is not recommended for kittens less than 1 year and they need a specific kitten diet which is higher in protein and fat levels.

Should I feed wet food, dry food, or both?

Both wet and dry food can provide complete nutrition when they're labelled as complete and balanced. Wet food contains more moisture, which helps support hydration , while dry food is convenient, has a longer shelf life once opened, and can be left out for longer periods. Purr & Meow can be fed as a mixed diet of wet and dry to offer you pet more variation.