Natural
ingredients
We use the power of positive nutrition to get 'the good stuff' into your pooches diet for a healthy mind & body, keeping those dog tails wagging.
Vet
Recommended
Approved by vets for dogs so we can give you peace of mind that you're doing right by your pooch, helping them live their best dog life.
Added
supplements
We use a wide range of natural and health focused supplements in all of our foods to help your dog live a long, fulfilled and happy life.
GOOD MOOD FOOD
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour paw in paw with their physical health.
Everyone is talking about...
Smokin' BBQ Burgers Beef Jerky For Dogs
Packed with protein from the finest Baltic Beef, these grain-free...
£3.99
Calm & Relaxed Dry Food
Grain-free, junk-free complete dry food for anxious or excitable dogs...
£8.49 - £59.99
Health & Digestion Probiotic Fish Treats
Say goodbye to tummy troubles with our grain-free, probiotic Health...
£3.99 - £22.99
Multipack Wet Food
Grain-free, junk-free complete wet food in four delicious flavours 12...
£24.99 - £89.99
Healthy Food For Dogs
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Change, skip or cancel anytime.
Extra 5% off with code SAVER
Shop by range
WET DOG FOOD
Totally tasty, grain-free, complete wet food for dogs in 100% environmentally friendly cartons
DRY DOG FOOD
Dry dog food packed full of natural ingredients, free from grains and junk
SUPERFOOD
Naturally hypoallergenic, complete dry Superfoods for all life stages from Puppy to Senior
TREATS
Discover our range of delicious, health focused treats that do good and taste good too
SUPPLEMENTS
Powerful, natural active ingredients to enhance meals and offer additional health benefits
PoochRewards
Calling all pooches and mutts, it's time to join the Pack and start earning rewards for your treat jar.
- Subscribers earn more with 3x points on every £1.
- Earn 250 party points on your pooch’s birthday
- Earn 500 points when you refer your pooch pals
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FREE
Delivery
UK orders over £39.99 qualify for free delivery. We aim to get all UK orders to you within 1 - 2 working days.
Amazing
Reviews
Your feedback is really important to us, and helps to shape our customer service and product development.
Pets
FIRST
Pet health before profits. Our products are full of healthy, natural ingredients. No hidden nasties or junk.