BLACK FRIDAY DEALS

40% OFF use code: IDENTIBF

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40% OFF THE CHRISTMAS COLLECTION

Our pooch perfect seasonal range has arrived. There is no excuse to leave anyone out this Christmas, the range includes an Advent Calendar and Christmas Gift Box for dogs, helping you to get your furry friend involved in the festive fun.
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40% OFF TREATS

Try our delicious probiotic Meaty Treats in 3 functional flavours for dental care, healthy skin & coat and calming or our original best-selling, low calorie Mini-Bone Treats for fresh breath, calming and digestion with 40% OFF using code IDENTIBF
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SUBSCRIBE & SAVE

Never go without your pooch's favourite food again! Build a subscription box of food, treats & supplements, select your frequency and have it delivered fuss-free to your door. Plus get 40% off your first 3 subscription orders using code IDENTIBF

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Save 40% on your first 3 subscription orders using code IDENTIBF

FIND YOUR FOOD

From Dachshunds to Great Danes, every dog is different. Take our handy quiz to find out which of our tailored recipes are best suited to help your dog lead their happiest, healthiest life

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