Pooch & Mutt launched in 2008 with products packed in biodegradable packaging, lined with PLA bio-plastic. Further research showed that the biodegradable benefits of the bio-plastic were potentially outweighed by the emissions produced to make it, and there was a potentially negative effect on the food chain, as agricultural land was used to produce it. Also, more of our orders were coming online than we expected, so in 2009 Pooch & Mutt launched a concentrate range in recyclable plastic pouches. The plastic pouches are far lighter, smaller and tougher than the previous packaging. This means that when online orders are sent out they can be sent via standard post and fit through a letter box (saving the emissions made by an individual courier) and they can be sent in a standard envelope (reducing the need for additional packaging, such as jiffy bags). As they were smaller more shops started to stock them (they take up less shelf space).
In 2018 Pooch & Mutt launched wet dog food in Tetra backcartons, which have 80% less Co2 emissions than cans. You can find out more at www.poochandmutt.com/tetra