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Choosing your puppy: How to find a reputable breeder

Updated 26 November 2024
Read time: 9 mins
article author
Written by Charlotte Niblett
Copywriter
article author
Reviewed by Dr. Linda Simon
Team Vet

After lots of deliberation, and umming and ahhing - you’ve decided it’s the right time to bring a puppy into the family. Eeeeek, how exciting!

One of the first things that may come to mind is where you’re going to get your puppy from; with a breeder potentially being your first port of call. But with so many scary stories out there regarding scammers and bogus breeders, how do you sift through the bad eggs and settle on a good one?

To ensure the road to your new puppy is a smooth and scenic one, this article will show you how to find the most reputable and responsible breeder, who’ll provide you with the happiest and healthiest pup!

 

Why’s it important to find a reputable breeder?

Breeders who don’t prioritise the health of their puppies, as well as the mum and dad, are usually there simply to make money. This creates a disregard for their overall care and general health, creating a cycle of breeding unhealthy and unsocialised puppies.

In terms of animal welfare, various laws have been implemented to avoid unethical breeding, but sadly, this doesn’t stop some people. This is why it’s up to us dog lovers to educate ourselves and not give them our business. 


What makes a reputable breeder?

So when starting your search for your new pup, what sets apart the good breeders from the bad ones?

As Pooch experts, we have a dog’s health and best interest in everything we do - and your breeder should do the same!

A reputable breeder often adheres to the following;

 

  • Having the necessary licences and certifications. Breeders require a licence and recognition from their local council if they’re looking to breed more than 3 litters within a year. A nationally recognised certificate for a dog breeder includes an Ofqual Level 3 Certificate in Dog Breeding, Litter Socialisation and Welfare. Evidence of these should be shown by your breeder on request.

  • Abiding by breeder law. There are many laws put in place to safeguard the well-being of puppies and dogs when breeding. A breeder should abide by these to maintain a healthy cycle of pups.

  • Great customer service that’s evidenced by reviews. These days, many breeders will have an online presence. This means you can potentially sift through real reviews from other puppy pawrents to influence your decision.

  • Provides references. If they’re not online, a responsible breeder should be able to provide references from other puppy pawrents, so you can get an idea of their service and status.

  • Focusing on one or two breeds of dog. Breeders who tend to breed only one or two types of dogs, show that they have profound expertise and knowledge of that breed. This means they’ll be able to give you all the information you need when taking your pup home.

  • Providing support and guidance. Responsible and reputable breeders will be willing to give you all the support and guidance you need to kickstart your pup’s new life at home.

  • Welcome meetings before payment. Any top-notch breeder will do anything to ensure the health and well-being of their puppies. This includes being open to meetings and scent swaps before your final payment, to make sure they can be as settled as possible. 
  •  

    How to find a reputable and responsible breeder

    Great breeders do exist, but how do you go about finding them?

    When on the hunt for a good breeder, be sure to consider the following steps to help guide you to the best possible source:


    Do your research

    There are a lot of pet selling/buying platforms out there which aim to make buying a puppy quick and simple. But really, the process should be nothing of the sort!

    If you have a chosen breed or know what temperament and personality you’re after, you’re best to start with some thorough research. This may include asking local vets or pet experts if they can vouch for any breed-specific, reputable breeders with a good history. Failing this, you can turn to online search to not only clue yourself up on what to look for - but also discover licensed and well-reviewed breeders near you.

    If they happen to have an online presence, you can look for all those green flags, including the right licensing and certifications, and get in contact. 

    If buying a pedigree, check out the Kennel Club website. Keep in mind that hybrid dog breeders (e.g. Cavapoos, Pomskis) won’t be recognised by the Kennel Club.

     

    Asking the right questions

    Ensuring you’re taking home a healthy, happy puppy that was raised in the best possible environment should be at the forefront of your mind. So don’t be afraid to ask sometimes difficult questions, to make sure all the right steps have been taken. 


    Questions you can ask the potential breeder include:

    • What is the litter size?
    • Can I meet the mum and dad?
    • How many litters has the mum had?
    • Can I see your licence?
    • Can I see the puppy’s health and veterinary records?
    • Can I see the mum’s health and veterinary records?
    • Is the puppy up to date with all necessary checks, worming and vaccinations?
    • Can I have a blanket with the mum’s scent on it?
    • Could I have a receipt or proof of purchase?

     

    Meet face-to-face

    Today, we make so many transactions online without a second thought. However, this does mean we’re more vulnerable to scams. The same goes for when you’re buying a puppy.

    If you’ve begun a conversation with a breeder online, make sure to ask for a face-to-face meeting with them, the puppy, the litter and their mother. Especially before you hand over any money. 


    If they decline a meeting, we suggest it’d be best to look for another breeder. 

     

    Visiting where they’re raising the puppies

    Seeing where the puppies have been born and raised is a great indicator of their treatment, and the reputation of the breeder. 

    You should always request to see the puppy where it’s been born, along with their mother, so you can assess for yourself their condition and environment. If the breeder declines your visit or asks for some kind of payment beforehand, we’d suggest looking elsewhere.

    Spotting the red flags

    When it comes to scoping out a breeder, there are a few clear red flags that you can look out for, that’ll tell you to take your money elsewhere. These might include;

     

    • Declining any meetings before payment
    • Pressuring you for payment
    • Showing you the litter away from where they were born
    • Refusing to show any licences or certifications
    • Encouraging you to take more than one puppy
    • Limited contact
    • Willing to give you the puppy before they reach 8 weeks old
    • Willing to give you the puppy before vet checks, worming or vaccinations
    • Unwilling to answer questions or provide support 
    • Pushing a ‘Kennel Club Registration’ as a sign of guarantee or quality
    • Affiliation with puppy farming


    What is puppy farming?

    Puppy farming or puppy mills are one of the most dangerous forms of breeding. Licensed puppy farms or mills are allowed to go on, whereas unlicensed ones are against the law. That said, it is never advised to use a puppy mill or farm when choosing your breeder.

    Puppy farms that have been rewarded a license have been able to pass a certain level of welfare and care, which as a potential dog pawrent, may settle some of your anxieties. However, licensed or unlicensed, they’ll always remain ethically questionable, and as dog lovers, we will always advise against them.

    Puppy farms or mills focus on one thing - breeding litter after litter of puppies to gain maximum profit. This means there is not much focus, if any, on the welfare of the puppies or their mothers - creating a cycle of unhealthy and unhappy puppies.

    If you have a suspicion that your chosen breeder is affiliated with a puppy farm or mill, we suggest looking elsewhere and focus on finding those that wave nothing but green flags.

    To find out more about puppy farming and how to avoid contributing to them, be sure to check out our article, ‘How to avoid puppy farms’.

     

    What to do if you come across an unethical breeder

    If in your search for a breeder you’ve come across one that displays more than one red flag, is clearly putting puppies and dogs at risk, or even showing signs of animal neglect and abuse, you can report them to your local council.

    Alternatively, if the breeder’s expressed affiliation with The Kennel Club, you can submit a complaint straight to the board for them to investigate. 

     

    What should a breeder send your puppy home with?

    Legally, breeders should send you home with a puppy over 8 weeks old that’s had the necessary health checks, worming and vaccinations. Other than that, anything else a breeder sends you home with is just an added bonus, and will differ between breeders.


    Many reputable breeders may send you away with the following:

    • A puppy pack containing all the necessary documentation and everything you need to get started. Learn more about puppy packs by exploring our article, ‘Puppy Packs: What should be included?’
    • A blanket with the litters’ scent on it
    • A sample of the food they’ve been using
    • The brand of wormer being used
    • Breed information
    • Contact details for support and guidance
    • Puppy resources
    • Puppy treats

    If you’re after some expert resources for looking after your new puppy, look no further than Pooch and Mutt’s very own Puppy Hub. Packed with how-tos, checklists and educational pieces on top-notch puppy care, we’ve got everything you need (including the best food for their hungry tummies!).

     

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    Finding the right puppy for you

    There’s a lot more to consider when searching for your perfect puppy other than how cute they’re going to be (because this is sort of a given). How your pup will grow should be considered, as well as their characteristics, temperament, energy levels, any working needs, and their ideal environment.

    To tick ‘perfect puppy food’ off your list, check out our Puppy range here at Pooch and Mutt. With both wet food, dry food and treats all packed with puppy-friendly ingredients, you can make sure your pup’s nutritional needs are tended to. 

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