NEW Soft & Shiny
Complete dry food for skin & coatshop now
Because your pooch is worth it
Help your pooch to look good and feel great with NEW Soft & Shiny complete dry food, for dog's that need a little extra help growing a glossy coat. With key skin care nutrients including essential fatty acids, collagen & biotin, whether it be dry skin, hair loss or skin allergies, Soft & Shiny can help alleviate itching and scratching, add moisture back into the skin, aid coat growth and provide optimal nutrition for a healthy balanced diet.
Feel good from the inside out
Soft & Shiny is suitable for any breed and has been formulated by top pooch nutritionists to aid the prevention of itching and scratching to help pooch's feel great in their skin. With fresh herring, a novel protein source packed with essential amino acids alongside prebiotics & probiotics to ensure a healthy gut microbiome, this functional recipe provides complete nutrition for optimal health, as well as functional ingredients with added benefits for healthy skin & coat so you can rest assured knowing your pooch is healthy and happy.
Soft & Shiny
Build A Box
Save money by creating a personalised bundle of your pooch's favourite products, and have them delivered to your door fuss-free at a frequency that suits you