It truly is the most wonderful time of year for all the family, and if we go by the results from our recent survey, this includes your pooch, too!
We’re a team of devout dog lovers here, so it’s no surprise that we go all out for Christmas - making sure we’re providing everything a dog owner would need to get their dog in on the festive fun.
And we already know that our customers have no hesitation in making their dogs a priority at Christmas - but what about the rest of the UK?
We surveyed 1,500 pet owners based in the UK to find out HOW involved their dog is in Christmas, how much we spoil them, and even how much we’re spending each year.
Read on for the results!

Almost half of British dog owners say their pooch is involved in Christmas ‘just like the children are'
There’s always been a bit of back and forth about whether we can regard our dogs as our children, but that clearly doesn’t stop us from treating them like it.
When it comes to Christmas, it appears almost half of us (49%) say their dogs are involved in the Christmas festivities, ‘just like the children are’.
1 in 5 even saying their dog is actually the star of the show.
And how could they not be with Christmas being such a great time for having even more fun with your dog?
Whether it’s taking them to the Christmas market, getting them their own Christmas jumper, ordering a personalised bauble, or snapping some pictures of them in front of the tree - it’s easy to make your pooch the centre of your Christmas, because it adds a little more magic to an already exciting time.
Over half buy their dog 1-2 gifts, while a generous 33% splash out on 3–5 presents
Taking pictures of your pooch in front of perfectly wrapped gifts under the tree is one thing; however those gifts being for them is another…
But nothing says ‘Merry Christmas’ better than their own little present to tear open when the 25th rolls around.
Our survey found that over half of us (52%) buy our dog 1-2 presents for Christmas, whilst a little over a third of us aim for 3-5.
On top of that, three-quarters of us admit to wrapping them up, ready to be shredded open on the big day.
But did you know, wrapping up their gifts could actually be doing your dog some good?
The act of tearing and shredding is good for mental enrichment and helps to keep them chill. And anything that could help keep them calm is definitely needed during this busy time.

But of course, you should always monitor them when they tear open their gifts, and maybe avoid giving to dogs who are known to eat and swallow anything and everything (we see you, Labradors).
Well, we may be biased, but buying a bucket load of gifts for your pooch is easily done. Especially when there are so many good festive gifts out there that your pooch would love.
This makes it no surprise that the most common spend is £20 per dog, with many setting £10-£25 as a typical budget.
From Christmas jumpers for dogs to festive dog beds and accessories - it’s easy to splash the cash. And of course, who could forget festive themed food, treats and even an advent calendar. Because whilst it’s the season to be merry, it’s also the season to eat!

Nearly half of dog owners make or buy a special Christmas dinner for their dog
Speaking of seasons eatings, our survey found that nearly half (48%) of dog owners make or buy a special Christmas dinner for their dog.
And why not? Food is undoubtedly a huge part of Christmas. And instead of risking them eating something that doesn’t sit right, or that could be toxic, having their own dog-safe dinner cuts out the risks AND gets them in on the festive fun.
That’s why at Pooch & Mutt, we’ve poured all of our expertise into creating a luxury, limited edition Christmas range - so your dog can safely join in the festive fun, whilst maintaining overall nutrition, health and wellbeing.
Wondering what exactly your dog can eat from a Christmas dinner? Be sure to explore our article where everything they can and cannot eat is listed, so you and your dog can have a vet trip-free Christmas.
Why should we get our dogs in on the festive fun?
Well, firstly, our survey found that over two-fifths (45%) insist their dog does know it’s Christmas and enjoys the festivities - so why not make some memories with them?
But that’s not the only, or most important reason we should include our dog in Christmas.
Whilst Christmas is a time for celebrating, and for many, their favourite time of year, it can also be a little daunting for our pooches.
With changes in routine, more travelling, more people, and new sights, sounds, smells and opportunities to eat things they shouldn’t - it’s no surprise that many dogs can act out of character.
Some previously calm dogs may become a little anxious, or even experience digestive and gut health troubles across the festive season.

Of course, accidents happen; our dogs can be incredibly mischievous (and we don’t have eyes in the back of our heads).
So, making sure they have plenty of distractions, that they’re considered in your Christmas plans, and have plenty to chow down on when it comes to your Christmas feast, will help make for a calmer and more content pooch.
As well as a Christmas to remember.
So, if you’re looking to add some extra joy to your pooch’s Christmas this year, look no further than Pooch & Mutt’s Christmas collection. And let us know in the comments how YOU celebrate with your pooch at Christmas!
Methodology
Survey of UK dog owners conducted by Pooch & Mutt in November 2025 with a sample of 1,500 pet owners based in the UK.
For more information, please contact [email protected]
Comments (0)
Leave a comment