As you might have figured, things are looking a little different around here.
Your favourite place for all things healthy dog food, treats, nutrition, and dog gut health has got a new look, and we wanted to formally introduce you.
But, this isn’t a new Pooch & Mutt. Instead, see it as a renovation.
We’ve added a few licks of paint here, upcycled some old favourites there, and built in a couple of extensions to make some much-needed room.
Looking all the way back to 2007, we’re bigger and better, and we think our 2026 rebrand fits the modern world very well. ‘Cause it’s about you, just as much as it’s about us.
So, read on to get reacquainted with Pooch & Mutt, meet some new friends, and celebrate all the hard work that’s gone into where we are today.
All things Pooch
From the get-go, you’ll see that our branding has been refreshed and renewed. It’s still VERY Pooch & Mutt, but now represents who we’ve evolved to be - and beyond. Even our beloved Patch has been to the groomers - and brought home a friend! Here’s the breakdown:
Our promise
Here at Pooch, we’ve always stood by ‘Good Mood Food’.
This reflected our dedication to crafting healthy diets, nutrition, and functional ingredients to help calm zoomies, perfect their poos, and make for an all-round happy and healthy pooch.
But if you’ve been on this journey with us for a while, you’ll know we’ve branched out in a number of ways to help dogs achieve optimum health and wellbeing.
Whether that’s through science-backed Gut Health Tests and Supplement Plans or enrichment toys, vet diets, training, and expert advice and care.
That’s because we know there’s no ‘one-size-fits-all’ when it comes to our dogs. Whether you’re a seasoned pet owner or a first timer, you’ll have come to realise each pooch needs their own approach, to be their best possible selves. And we want to be there for all pooches & mutts, through all chapters & tails. And with that comes our new promise.
We remain experts in all things diet, nutrition, and supplements, but with the added reassurance that we have what you need for your dog - no matter their preference, quirks, or struggles. Their tastes may change, but you don’t have to. We’re a brand for all pooches, mutts, pups, and oldies, and we wanted to make sure it was truly woven into who we are.
Our logo
We’ve continued the meaning behind our promise in our new logo. Patch is still here (who’s been with us from day dot), but this time in his full glory, and with his new pampered pooch friend - Penny!
Patch & Penny also have a whole new pack of friends, proudly representing every kind of dog - from mischievous mutt to pampered pooch, and everyone in between. We speak Spaniel & Staffy & Dachshund & Doodle, because caring for our dogs isn’t black & white. We want to delve into the grey area. It’s an ongoing story where we continue to learn, expand and grow to fit every breed & need. And this is what we’ll always circle back to.
Our website
With so much newness, it’s only right that our website was given a shiny upgrade, too. We’ve injected our new look onto our site to not only get it looking the part, but to streamline your experience - and make shopping for your favourite Pooch products even easier.
Our packaging
Just like social media trends, memes, and viral moments - things change, and it becomes about adapting and evolving. And that’s exactly what we’ve done with our packaging. Everything’s been refreshed for you, to make your shopping experience feel easier, and more premium. We want you to be able to shop products that you feel excited about!
Here’s what you’ll find:
Products are colour-coded by range so you can shop with ease
They’re also colour-coded by flavour, so favourites pop
Cream & blue are our new branded colours, for a premium look & feel
We have our shiny new logo (where our new mascot ‘Penny’ features, alongside Patch)
Beautiful illustrations can be seen, to highlight the product
Clear, functional benefits take centre stage on the front of pack
Could it get any better? Of course it could! Our new packaging is made of a lower-density polyethylene which, compared to our previous packaging, is widely recyclable. So we’re doing our bit for the planet, AND looking good whilst doing it.
Our ranges
Previously, you’d find our ranges mainly split by functionality and dietary needs. But as our ranges expanded, we knew we needed to make finding what your dog needs simpler. So we now have five ranges, organised in a way that makes much better sense to shoppers: First up is our Wellbeing range. For the ‘needs a little boost’ ones - you’ll find all the Pooch & Mutt foods you know and love, that cater to various pooch needs
This includes our Calm & Relaxed, Slim & Slender, Joint & Mobility, Skin & Coat, Teeth & Gums, and Health & Digestion ranges. Everything your dog might need to help fight pesky symptoms and feel their best.
Next up is our Fresh range.
The ideal solution for ‘the fussy ones’, with dry food that contains 50% fresh meat or fish - perfect for dogs that enjoy a stronger flavour, with the added bonus of being gentle on tums.
We then move on to our Superfoods range, made especially for the ‘growing up-and-on’ ones. Wet and dry food, dental sticks, treats, and chews contain feel-good ingredients to promote vitality and wellbeing, at every life stage.
Next up is our Primal range, crafted especially for ‘the wolfy ones’. Recipes take them right back to where it all began with unique, novel, animal proteins and superfoods - fuelling energy, supporting lean muscle maintenance, and building strong, healthy bodies.
And last but not least, our Veterinary range. Developed for ‘the poorly ones’, recipes have been carefully crafted and approved by vets, to help your dog when they need it most. Each recipe ingredient works with intent - selected to help address specific needs, while giving you peace of mind that they're being fed a healthy, tasty, well-rounded veterinary diet.
Our Veterinary range is also where you’ll find all things Gut Health, including the Pooch & Mutt Gut Health Test, and all the lovely supplements that help your dog thrive from the inside out.
For more information on our product ranges, the changes, how to navigate them and find the best food for your dog, take a look at our article: ‘ The Pooch & Mutt Rebrand: What's changed? ’.
Why have Pooch & Mutt rebranded?
Change can be hard to get on board with - we get it! Especially when you loved what was before. Take your pooch’s favourite toy, for example. There comes a time when you have to put their well-loved pal into the washing machine and get it looking new again. When it comes out, it’s still the same toy they know and love, just looking cleaner, shinier and with a new lease of life. The same can be said for Pooch & Mutt. Whilst we have a new look, we still have the same dedication to our dogs and helping you provide the best possible life for them.
And whilst our push for the importance of diet and nutrition for your dog’s overall health continues, we’re now so much more than that.
Of course good nutrition plays a huge role in every dog's life, but as long-time experts, we recognise it’s not one size fits all when it comes to perfecting our pooches.
Whether it’s targeting their gut health, adding the right supplements, rewarding training with the right treat, or enriching their lives with stimulation and play - we champion it all.
We celebrate our dogs’ differences, and want to offer not one choice - but your choice.
Dogs are a joy, but caring for them isn’t always a walk in the park - that doesn’t make it any less rewarding though.
And you’re not alone. We’re here to let you know you have a community of fellow dog owners behind you, going through the same thing. Including us.
For us, pet care goes beyond the bowl.
So we serve all needs, from top to tail.
For them & for us. For every Pooch & Mutt.