35% OFF EVERYTHING

use code: WAGGEL35 t&c

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SHOP BY AGE

Dogs nutritional needs change through different stages of their life, so we've created a health-led range of Chicken & Superfoods tailored to Puppies, Adults and Seniors to specifically cater to their needs, helping their bodies to function optimally and grow old gracefully.
SHOP BY AGE
Our unique health-led supplement includes naturally calming ingredients like Chamomile & L-tryptophan that helps to promote a calm behaviour and reduce anxiety and stress
Prebiotics aid digestion and promote a healthy gut and a happy tum, which can have a positive impact on our dogs mental health too!
Our Superfood range is grain-free and naturally hypoallergenic to cater to common sensitivities
Bursting with antioxidants, vitamins and minerals from a whole host of fresh, natural ingredients including fibrous sweet potato, cranberries and kale
Our unique health-led supplement includes naturally calming ingredients like Chamomile & L-tryptophan that helps to promote a calm behaviour and reduce anxiety and stress
Prebiotics aid digestion and promote a healthy gut and a happy tum, which can have a positive impact on our dogs mental health too!
Our Superfood range is grain-free and naturally hypoallergenic to cater to common sensitivities
Bursting with antioxidants, vitamins and minerals from a whole host of fresh, natural ingredients including fibrous sweet potato, cranberries and kale

SHOP BY HEALTH CONCERN

Shop vet-recommended, complete grain-free dry food for dogs, formulated with premium natural ingredients and nutritional supplements to target different areas of a dog's mental and physical health. Each food includes probiotics and prebiotics, with high meat content from a single functional protein source.
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FUNCTIONAL FOODS

For anxious or excitable dogs with natural calming ingredients including Chamomile and L-tryptophan rich Turkey, suitable for pups from 8 weeks up.
For dogs with stomach sensitivities, we've added ingredients to aid digestion and promote healthy stools.
For dogs who need a hand with weight management, we've added low-fat ingredients that help speed up our dogs metabolism.
For dogs who need a hand with mobility, we've added active ingredients including Omega rich Salmon to support joint health.
For dogs prone to itchy or dry skin, we've added active ingredients including Biotin and Collagen to promote healthy skin and glossy coats

Build-a-box

Build your own subscription box of food, treats & supplements, select your frequency and have it delivered fuss-free to your door

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THE CHRISTMAS COLLECTION

The range includes an Advent Calendar and Christmas Gift Box for dogs, helping you to get your furry friend involved in the festive fun.

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