SHINYPOOCH25 OFFER!

Get 25% off your first Soft & Shiny order when you
use code: SHINYPOOCH25 t&cs.

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Because your pooch is worth it

Help your pooch to look good and feel great with NEW Soft & Shiny complete dry food, for dog's that need a little extra help growing a glossy coat. With key skin care nutrients including essential fatty acids, collagen & biotin, whether it be dry skin, hair loss or skin allergies, Soft & Shiny can help alleviate itching and scratching, add moisture back into the skin, aid coat growth and provide optimal nutrition for a healthy balanced diet.
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Packed with Omega 3 to strengthen the skin barrier and restore moisture to nourish skin & coat
Structural protein essential in the formation of healthy skin
An important B-vitamin which contributes to fur growth
Help to create a healthy gut flora and reduce symptoms of skin allergies
Packed with Omega 3 to strengthen the skin barrier and restore moisture to nourish skin & coat
Structural protein essential in the formation of healthy skin
An important B-vitamin which contributes to fur growth
Help to create a healthy gut flora and reduce symptoms of skin allergies

FEEL GOOD FROM THE INSIDE OUT

Soft & Shiny is suitable for any breed and has been formulated by top pooch nutritionists to aid the prevention of itching and scratching to help pooch's feel great in their skin. With fresh herring, a novel protein source packed with essential amino acids alongside prebiotics & probiotics to ensure a healthy gut microbiome, this functional recipe provides complete nutrition for optimal health, as well as functional ingredients with added benefits for healthy skin & coat so you can rest assured knowing your pooch is healthy and happy.
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SOFT & SHINY

Novel Protein Source
Soft & Shiny is high in protein from fresh Herring, a fish source rich in omega 3 & 6 essential fatty acids. When dog's natural oils in their skin & coat are depleted, their skin barrier function is reduced - this is what helps to protect against allergens, and can put dogs at risk of developing skin conditions. Omega 3 helps to lock moisture inside the skin and ensure it doesn't dry out, which can lead to itching. An easily digestible protein source, Herring is a good choice for those with sensitive digestion.
Soft & Shiny contains key nutrients such as collagen, which makes up 75% of the skin and is an important structural protein to maintain skin elasticity and moisture. Collagen stores diminish in a dogs body as they age, so by ingesting collagen in the diet this helps to top up stores of collagen in the body. This recipe also includes Biotin, which is a key B-vitamin that plays a role in healthy hair, skin and nails, alongside Milk Thistle which includes powerful antioxidants and can aid the prevention of seasonal itching.
This food is packed with both prebiotics and probiotics which aid digestion and ensure a healthy gut microbiome is established. This can reduce symptoms of skin allergies and may prevent food allergies from developing.
Within our dry food functional recipes, we also include our unique Nutra-Bionic supplement that combines powerful natural ingredients such as glucosamine & chondroitin for joint care, and Cranberries for urinary tract health, to help provide your pooch with optimal health and ensure they live their best life.

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Feeding Calculator

Try our new feeding calculator at the bottom of the Soft & Shiny product page to find out how much you should be feeding your pooch!

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Treat time!

Calming Probiotic Meaty Treats-Pooch & Mutt

Calming Probiotic Meaty Treats

£22.99

Grain-free probiotic treats for calming

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Dental Probiotic Meaty Treats-Pooch & Mutt

Dental Probiotic Meaty Treats

£22.99

Grain-free probiotic treats for dental health

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Meaty Treats Taster Pack-Pooch & Mutt

Meaty Treats Taster Pack

£8.99

Delicious probiotic treats in 3 functional flavours for dental care, healthy skin & coat and calming

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Skin & Coat Probiotic Meaty Treats-Pooch & Mutt

Skin & Coat Probiotic Meaty Treats

£22.99

Grain-free probiotic treats for healthy skin & coat

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