Identibase Puppy Promotion

30% off everything

Use code IDENTIPUP. t&c's.

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Superfood for a Super Pup

Pooch & Mutt's Complete Chicken & Superfood blend for Puppies has been designed to get your pup off to the best start! Packed with lean protein and grain-free goodness from real ingredients that are gentle on the tummy, it's been boosted with natural superfoods including salmon oil, kale, spinach, and berries packing in plenty of vitamins, fatty acids and antioxidants, to set the foundation for a healthy, happy pup!

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Puppy life can be scary! Chamomile & L-tryptophan helps to promote a calm behaviour and reduce anxiety and stress.

Protein rich amino acids help your puppy to grow and provide energy for play time!

Omega 3 & 6 rich in DHA have been shown to increase learning ability and enhance cognitive development - perfect for puppy training

Puppies can have a sensitive tum! Prebiotics aid digestion and promote a healthy gut and a happy tum

Puppy life can be scary! Chamomile & L-tryptophan helps to promote a calm behaviour and reduce anxiety and stress.

Protein rich amino acids help your puppy to grow and provide energy for play time!

Omega 3 & 6 rich in DHA have been shown to increase learning ability and enhance cognitive development - perfect for puppy training

Puppies can have a sensitive tum! Prebiotics aid digestion and promote a healthy gut and a happy tum

Grain Free Wet Food

Our wet food is perfect for puppies and pooches of any age! It's high in protein and bursting with natural, fibrous, fresh vegetables, making meals times delicious! You can opt to feed your pup a mixed food diet (wet and dry) to keep meal times interesting with different tastes and textures!

Added Bonus... it's also packaged in 100% recyclable cartons, good for your pup - good for the world we live in!

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Wet Food for puppies

Naturally Junk Free

This range is formulated with with no added artificial flavours, colours, preservatives, with no grain, cereal, gluten, soy, diary and non-GM produce.

4 Totally Tasty Flavours

We've made mealtimes exciting with four different meat combinations to choose from, including fresh Chicken, Turkey, Beef & Duck, your pooch will be never get bored at dinner time.

Fresh Meat

The meats in our wet food are an excellent source of protein for dogs that provides them with lots of energy and naturally occurring L-carnitine, which is an amino acid found in animal protein sources to help to break down fats and maintain lean muscle mass.

Fibrous Fruit & Veggies

Our wet foods are packed with vitamins, minerals and antioxidants from natural ingredients including carrots (rich in vitamin A to support a thriving immune system), potatoes (containing essential vitamin B6 for metabolism), blueberries (help to protect against cell damage) and more.

100% Recyclable

We care about people, pets and the planet, that's why our Tetra cartons are 100% recyclable and are known to lower carbon emissions by 80% compared to the traditional can

Subscribe & Save

Create a bundle of your pooch's favourite products, have them delivered to your doorstep fuss free each month, and earn TRIPLE PoochReward points on every order

Plus, as an Identibase pet-parent, you can get an additional 30% off your first 3 subscription orders using code IDENTIPUP