25% off

Use code IDENTIDOG. t&cs.

Shop All

Environmentally Friendly Wet Foods

Pooch & Mutt wet food is perfect for puppies and pooches of any age! This wholesome recipe contains fresh meat and is bursting with natural, fibrous, fresh vegetables that are brimming with nutrient dense vitamins and minerals to keep your pup healthy and happy!

Shop Now
Bursting with vitamins & minerals from fruits & veggies fresh from the farm
Gut health is important for managing total body wellness, so we've added prebiotics to aid digestion and support mental & physical health
Our wet food contains premium fresh meat, and the new recipe has a slightly higher protein content providing your pooch with vital amino acids
You can't get much better than that! You can recycle our cartons in-home recycling which is accepted by 93% of local authorities
Bursting with vitamins & minerals from fruits & veggies fresh from the farm
Gut health is important for managing total body wellness, so we've added prebiotics to aid digestion and support mental & physical health
Our wet food contains premium fresh meat, and the new recipe has a slightly higher protein content providing your pooch with vital amino acids
You can't get much better than that! You can recycle our cartons in-home recycling which is accepted by 93% of local authorities

Delicious Meaty Treats

Packed with meaty deliciousness, these tasty treats are bursting with added benefits to help look after your pooches health in 3 functional flavours for dental care, healthy skin & coat and calming.

Shop Now

Meaty Treats

Naturally Hypoallergenic

No added artificial flavours, colours or preservatives, with no grain, cereal, gluten, beef, soy, dairy and non-GM produce

Added Collagen promotes a healthy skin and glossy coat.

We've added all important Probiotics to our Meaty Treats range to help improve digestion

Subcribe & Save

Create a bundle of your pooch's favourite products, have them delivered to your doorstep fuss free each month, and earn TRIPLE PoochReward points on every order

Plus, as an Identibase pet-parent, you can get an additional 25% off your subscription order using code IDENTIDOG

You’re the
BOSS

Change, pause or cancel whenever you like

CHOOSE
How often

Chose when you'd like your subscription delivered

Save
MONEY

Save up to 23% and earn triple PoochReward points

Find Your Food

Unsure which recipes are best for your pooch? Check out our recommendation calculator based on your dogs age, weight and health concerns

Find your recommendation