Shop All

Junk-free, hypoallergenic and irresistible complete grain-free wet & dry food, healthy treats and natural supplements for dogs.

FUNCTIONAL DRY FOOD FOR DOGS

Vet-recommended, complete grain-free dry food for dogs, formulated with premium natural ingredients and nutritional supplements to target different areas of a dog's mental and physical health. Each food includes probiotics and prebiotics, with high meat content from a single functional protein source.

Shop all
Calm & Relaxed Dry Food
Calm & Relaxed Dry Food

£8.49 - £59.99

More Info
Health & Digestion Dry Food
More Info
Joint Care Dry Food
Joint Care Dry Food

£15.99 - £59.99

More Info
Slim & Slender Dry Food
Slim & Slender Dry Food

£15.99 - £59.99

More Info
Soft & Shiny Dry Food For Dogs
More Info
Primal High Meat Dry Food
Primal High Meat Dry Food

£15.99 - £64.99

More Info
Shop all

SUPERFOOD RANGE FOR DOGS

Our Complete Chicken & Superfood blend is the perfect dry food for all life stages from puppy up to our senior golden oldies. This premium grain-free range is packed with fruit, vegetables, lean-protein and antioxidants, with each recipe tailored to a specific life stage to provide your dog with everything they need nutritionally to lead a happy, healthy life

Shop all
Adult Complete Superfood
Adult Complete Superfood

£8.25 - £38.49

More Info
Puppy Complete Superfood
Puppy Complete Superfood

£8.25 - £38.49

More Info
Small Complete Superfood
Small Complete Superfood

£8.25 - £38.49

More Info
Senior Complete Superfood
Senior Complete Superfood

£8.25 - £38.49

More Info
Shop all

WET FOOD

Totally-tasty, grain-free & junk-free complete wet dog food range, containing fresh natural ingredients that are nutrient-rich to help support your dog's overall health, alongside prebiotics to aid healthy digestion. As an extra bonus, our wet food is packaged in 100% recyclable cartons - good for your pooch, good for the world we live in

Shop all
Multipack Wet Food
Multipack Wet Food

£21.99 - £78.00

More Info
Chicken, Pumpkin & Pea Wet Food
More Info
Turkey & Duck Wet Food
More Info
Turkey & Chicken Wet Food
Turkey & Chicken Wet Food

£11.00 - £20.99

More Info
Chicken & Beef Wet Food
More Info
Fish, Potato & Pea Wet Food
More Info
Puppy Wet Food
More Info
Shop all

HEALTHY DENTAL STICKS

Made with natural ingredients these long lasting dental sticks are vet approved to help keep your pooch's smile sparkling and their dental health in check. They are super tasty and also contain added functional ingredients to provide additional health benefits.

Shop all
Calming Dental Sticks For Dogs
More Info
Superfood Dental Sticks For Dogs
Sold Out!
More Info
Shop all

MEATY TREATS

Packed with natural ingredients, these tasty grain-free treats combine delicious functional ingredients to offer a range of benefits from skin & coat to mental wellbeing and oral hygiene. All three flavours include probiotics to support healthy digestion alongside collagen for a healthy skin & coat

Shop all
Meaty Treats Taster Pack
More Info
Calming Probiotic Meaty Treats
More Info
Skin & Coat Probiotic Meaty Treats
More Info
Dental Probiotic Meaty Treats
More Info
Christmas Meaty Treats Turkey & Cranberry
Sale!
More Info
Shop all

MINI BONE TREATS

Wheat-free and junk-free, our selection of low-calorie hand baked mini-bone treats are ideal for training whilst providing your dog with functional health benefits

Shop all
Health & Digestion Mini-Bone Treats
More Info
Mixed Mini-Bone Treat Pack
More Info
Calm & Relaxed Mini-Bone Treats
Sold Out!
More Info
Fresh Breath Mini-Bone Treats
More Info
Shop all

SUPPLEMENTS

Our health-led supplements range developed by vets and packed full of natural active ingredients to help your pooch thrive includes a range of products to target different areas of your dog's health. From our best selling Bionic Biotic for digestion, skin & coat to sustainably sourced Salmon Oil and tasty tablets for healthy puppy development, these easy to use supplements are a perfect addition to any diet

Shop all
Bionic Biotic
Bionic Biotic

£10.99 - £46.00

More Info
Mobile Bones For Dogs
Sale!
Mobile Bones For Dogs

£7.99 £10.99

More Info
Salmon Oil For Dogs
Sale!
Salmon Oil For Dogs

£9.99 £13.49

More Info
Joint Care Supplement For Dogs
Sale!
More Info
Puppy Daily Care Supplement
More Info
Shop all

BUNDLES

Shop our complete functional bundles for dogs with some of our bestselling food, treats and supplements grouped into the specific needs for your pooch. Calming, skin and coat, digestion, weightloss, joints, and by age.

Shop all
The Calm & Relaxed Bundle
More Info
The Health & Digestion Bundle
More Info
The Weight Loss Bundle
More Info
The Skin & Coat Bundle
More Info
The Joint Care Bundle
More Info
Adult Complete Bundle
More Info
Puppy Complete Bundle
More Info
Senior Complete Bundle
More Info
Shop all

SEASONAL FOOD & TREATS

The fun doesn't stop now that Christmas is over, continue to treat your dog to their own pooch perfect goodies including grain-free limited edition Turkey & Cranberry festive star-shaped treats, an Advent Calendar and a Christmas gift box for dogs.

Shop all
Christmas Advent Calendar For Dogs
Sale!
More Info
Christmas Gift Box For Dogs
Sale!
More Info
Christmas Meaty Treats Turkey & Cranberry
Sale!
More Info
Shop all

CAT DRY FOOD

Complete grain-free health food for cats, with no added nasties and no junk to ensure your cat lives a healthy & happy life. Our Purr & Miaow cat food contains no added sugar and natural ingredients to provide optimal nutrition.

Shop all
Salmon & Herring Dry Cat Food
More Info
Duck & Turkey Dry Cat Food
More Info
Shop all

BUILD A BOX

Create a subscription to your pooch's favourite products & and earn TRIPLE PoochReward points on every order

FIND OUT MORE